You know you need to market your elder law business. However, you likely have a budget too. This means that you should never just go throwing around money into a marketing strategy that you aren’t even sure will work.
You need to put your money where it will get the most bang for your buck. So, what are ways to do that? Read on.
1. Define Your Goals
Of course, you want more clients, but do you know how many? How much growth do you want to see? Do you want to increase your revenue by 10 percent? How many new clients do you need to make that happen?
Knowing these numbers can help you set a concrete budget. From there, decide how much of your revenue you are willing, and able, to contribute to marketing.
2. Build a Plan to Market Your Law Firm
Your website is the backbone of a strong digital marketing plan. However, consumers also search through social media, directories, and reviews.
Decide which of these avenues fit your potential client base best and designate set dollar figures to those avenues.
3. Consider a Marketing Firm
Budget isn’t simply about money. You also need to take your time into consideration.
Yes, you could probably run your own social media, experiment with Facebook promotions, and write your own content. But trying to do all of that while still running your firm could take up a lot of precious time. That’s where a marketing firm comes in to play. They can organize and implement a marketing plan suited for your elder law firm.
Keep in mind that no two budgets for marketing are alike. You will need to tailor your budget to meet your marketing needs and reach your goals.
You need to market your elder law business. These three steps can help you decide how to do that while getting the most for your money!
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.